Digital has upended so many industries and film is no different. Right now, we’re in the midst of a turning point for how we discover, watch, and engage with films that’s been accelerated with digital technology. Staying on the forefront of this curve is key and we at Bond Strategy and Influence wanted to harness [...]
Continue readingHacking How We Discover, Watch, & Engage With Film
Follow Along on Twitter at #HackingFilm
Calling all coders, designers, & visual artists
The Film Experience Hackathon is a weekend-long event whereby hackers, filmmakers and visual artists will join forces to create new and innovative ideas in how technology can enhance the world of film.
The goal of this hackathon is to build hacks that bring together technology, multimedia, and data to enrich the end-to-end movie experience. Hacks must improve the overall experience of seeking out, watching, and engaging with movies.
Registration
Participation is free of charge, but spots are limited and are first come-first served. If registration is at capacity, we will have a wait list.
To secure your spot at the hackathon, click here to register:
Register NowChallenge
Teams are challenged with building hacks that innovate on the way we discover, watch, and engage with film. Learn more…
Prizes
The grand prize is 3 complimentary badges to SXSW Film 2013 in Austin, TX, plus more! Learn more…
Judges
We’ve assembled an incredible panel of judges to choose the winning hacks. Get exposure to some of the biggest names in film, entertainment, and tech. Learn more…
Our Sponsors
Title Sponsor & Host - Bond Strategy & Influence is a digital strategy and marketing agency, serving clients in the media and entertainment, financial services, hospitality and fashion industries. BOND blends the best of big agency creative effectiveness and combines it with the business results focus of top tier consulting firms all in a nimble, client focused package. Starting with the assumption that digital is at the core of every successful business strategy today, we are able to craft marketing, communications and business growth strategies that connect with customers. Our expertise is in optimizing the digital footprint of our clients by delivering strategies and results that drive our client’s business value and best of breed status.
Grand Prize Sponsor - South by Southwest Film 2013: Every March, creatives of all stripes gather in Austin to witness, share and inspire the visions that will galvanize the filmmakers and ideas of tomorrow. SXSW Film Conference & Festival champions the vitality, innovation and opportunity that drives the entertainment and media landscape, and boldly tackles the evolution of all aspects of “film” today, down to its very definition. A nexus of discovery and collaborative energy, SXSW Film celebrates the art and business of the possible.
Food Sponsor - Seamless is simply the easiest way to order food for delivery or takeout. Whatever you’re in the mood for, wherever you’re in the mood for it, you’ve got it. No menus, no phone calls, no repeating yourself. We’re delivering food happiness to over 1.5 million users from over 11,000 restaurants in 40 cities. We guarantee you the best food possible in the best way possible. Delivery or takeout, individual or corporation, we’re serious when we say, “your food is here.”
Media Sponsor - Mashable is a leading source for news, information & resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million monthly unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
Tech Sponsor – Mashery is the world’s leading provider of API technology and services. We have helped over 150 top brands—including USA TODAY, Comcast, Hoover’s, Klout, Associated Press, RDIO, and Travelocity—take advantage of APIs to build new revenue channels, speed time-to-market, and spur innovation. Mashery’s unique, holistic approach to API management encompasses working with clients to craft profitable platform strategies, ensuring fast, reliable API access, and facilitating relationships with our network of 150,000 developers. Mashery was founded in 2006.
Challenge
Discover, Watch, Engage
Over the course of the weekend, teams will self-assemble and create a proof-of-concept, prototype and/or fully working application that is focused on one or more of the following film experience areas:
Discover
Improve the experience of discovering, learning about, locating, and ticket-buying/streaming/downloading a movie.
Watch
Enrich the movie-viewing experience itself through multimedia and interactive elements.
Engage
Rethink the ways that viewers can share opinions, reviews, and have conversations—online and/or offline—about movies.
Judging Criteria
Judges will select winners based on effectiveness, innovation, team pitch, and overall impression:Effectiveness
How effectively does the solution integrate tech, data, and/or multimedia content to create an effective user experience? How well does it solve the problem?
Innovation
How innovative/creative/unique is the hack? Does the hack employ a new/novel approach to solving the problem?
The Pitch
How well did the team explain and pitch their solution? How well did the demo communicate how their hack works?
Impression
How well does the hack provide a “wow” factor to the user? Does it connect with the user and provide an experience worth talking about? Does it strongly connect with a movie-watcher in a profoundly rational/emotional way?
The Judges
Julia Kaganskiy
Editor at The Creators Project
Founder/organizer of Arts, Culture & Technology (#artstech) Meetup
Co-founder of Blue Box Gallery
@juliaxgulia
Craig Hatkoff
Co-founder Tribeca Film Festival / Chief Curator
Tribeca Disruptive Innovation Awards / Co-Founder, Disruptor Foundation
@chatkoff
Marc Schiller
Founder & CEO of Bond Strategy & Influence
Founder of the Wooster Collective
@MarcDSchiller
Prizes
SXSW Film & Bond Strategy Prize Package
The winning team will receive three (3) SXSW 2013 Film Badges ($650 value each) and be featured as a highlighted participant in the inaugural Film Startup Alley at the 2013 SXSW Film Conference & Festival. This new programming track brings together the startup, entrepreneur and investor communities under one umbrella at a prime location. Featuring various events, panels, and networking opportunities, the Film Startup Alley will be the hub of the entrepreneur and filmmaking communities at SXSW Film.
The team will also receive $2500 Finishing Fund to refine and complete your Film Experience hack for SXSW and 12 Hours of marketing/pitch consulting from Bond Strategy & Influence.
2nd Place
Two (2) $300 CartoDB API Credits
3rd Place
One (1) $300 CartoDB API Credits
The Mashery API Prize
The team who demonstrates the best use of any of the Mashery recommended APIs, or uses any of the 50+ public Mashery APIs will win the following prize. Teams may be eligible to win the 1st, 2nd, or 3rd prizes in addition to winning the Mashery API prize. There will only be one Mashery API winner.
Sony Bloggie Live 8GB Flash Memory Camcorder
Share your HD videos with this Sony Bloggie Live MHSTS55/S digital camcorder that features built-in Wi-Fi that lets you stream live video and easily upload to your favorite social networks. A slim design enables easy portability.
PRODUCT FEATURES
- Built-in Wi-Fi
Allows you to effortlessly upload your video and pictures to your favorite social networks or stream in real-time to share with friends and family. The share function lets you tag movies and photos for uploading at a later time. - 4x digital zoom
Brings you up close to distant objects and scenes. - 3″ touch-screen LCD with vertical and horizontal operation
For easy navigation through your videos and pictures. - 1/2.5″ Exmor CMOS image sensor
With 12.8 effective megapixels for stunning detail and clear images, even in challenging lighting conditions.
Schedule
DAY 1 – SATURDAY, OCT 13
9:00 am – Registration & Breakfast
10:00 – Welcoming Remarks & Introductions
10:15 – API Workshops
12:00 pm- HACKING BEGINS
tbd – Office Hours with technical & design subject matter experts
6:30 – Happy Hour & Networking
12:00 am - END DAY 1
DAY 2 – SUNDAY, OCT 14
9:00 am – HACKING BEGINS + Breakfast
4:30 – END HACKING – All projects must be completed
4:3o - Meet Open to the Public for Demos
5:00 – Demo Presentations Begin
6:30 – Demos End; Judges Decide Winners
6:45 – Winners Announced
7:00 – Closing Remarks & Event End
*Schedule subject to change
API Info
Our Featured APIs:
GoWatchIt
GoWatchIt.com is movie search and movie queue, that lets users see all the ways that the movies they are interested in are available, starting with the theatrical window. GoWatchIt.com lets users add movies they are interested in to aqueue, and get alerts for any new availability for a film.
GoWatchIt partners include The NY Times, Roger Ebert, Sundance, Tribeca Film, Indiewire, the Wrap, Variety, Weinstein and Lionsgate and other major names in the film industry.
GoWatchIt.com is available as an iPhone application with a unique movie poster recognition feature. Now you can just take a photo of an interesting looking movie poster in a theater lobby, or a billboard for an upcoming movie release. Our iPhone app will automatically add it to your queue so you can get alerts when it premiers. http://bit.ly/GoWatchItApp.
MRQE: The Movie Review Query Engine
Founded in 1993, MRQE.com – the Movie Review Query Engine, is the Internet’s largest database of movie reviews for over 100,000 titles. The continually growing site provides a searchable index of all published and available reviews, news, interviews, and other materials associated with specific movies. The unique combination of reviews, news, and user discussion—all accessed through MRQE’s search portal—allows any user to read and add to the Internet’s most comprehensive collection of opinion about film. MRQE.com is commonly abbreviated as MRQE and pronounced “marquee.”
CartoDB
CartoDB is a cloud powered database, mapping and visualization platform that allows you to quickly build location aware applications without the need for a back end. Download this PDF to read more about CartoDB.
For questions regarding CartoDB head over to our community Google Group: https://groups.google.com/forum/#!forum/cartodb
To get started and get more information on the APIs head over here: http://developers.cartodb.com/
Mashery APIs
For the Film Experience Hackathon, Mashery recommends using the following APIs. To be eligible to win the Mashery Prize, you must demonstrate the most outsanding use of any of the APIs listed below or in the 50+ public Mashery APIs listed here: http://dev.mashery.com/iodocs
Rovi
Rovi is a digital entertainment technology company that provides guidance technology, entertainment data, content protection and content networking technology for digital entertainment devices and services. Rovi Cloud Services includes APIs to access advertising, metadata, recommendations, media recognition, search and management/analytics modules.
USA Today
The USA TODAY Movie Reviews API provides a method for retrieving USA TODAY movie review content. In addition to the textual content of a review, the API returns various types of metadata associated with each title. All reviews information is available in a JSON handler. Please refer to our documentation below which describes in detail how data can be requested and returned
Viddy
Viddy is a social video sharing service. Its iPhone application lets users shoot 15-second video clips and push them to social networking sites. The clips can be enhanced with filters and other production packages including music, tags, titles, and local information.
The API will allow developers to create applications that could integrate the ability to share videos on Viddy. It uses RESTful calls and responses are formatted in JSON.
Rotten Tomatoes
The API gives access to Rotten Tomatoes’ wealth of movie information, allowing anyone to build applications and widgets enriched with Rotten Tomatoes data. Using the API, users can, for example:
- Search for movies and retrieve detailed movie information, like cast, directors, and movie posters
- Access to the Rotten Tomatoes Score (aggregation of critic’s scores) and the Audience Score
- Get the current box office movies, new releases, and upcoming movies
About
Hackathon Location
MEET at the Apartment
101 Crosby Street (at Prince Street)
New York, NY 10012
How to Register
Coders, designers, and visual artists are welcome to join. Participation is free of charge, but spots are limited and are first come-first served. If registration is at capacity, we will have a wait list.
To secure your spot at the hackathon, click here to register:
Register Now
Contact
Have a question? Email Mike Lee at mikel@bondinfluence.com for more information.
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Updates & News from the Film Experience Hackathon
There were plenty of good vibes coming from the Film Hackathon this past weekend, which really showed up on Twitter. Here is the story of the weekend, told through the best Tweets on #HackingFilm… [<a href="http://storify.com/BONDInfluence/hackingfilm-day-1-recap" target="_blank">View the story "Recap: The Film Experience Hackathon" on Storify</a>]<br /> <h1>Recap: The Film Experience Hackathon</h1> <h2>Here are the [...]
Continue readingHere’s a roll call of all the incredible minds that will be meeting this weekend to hack film. You’ll want to follow them on Twitter – they’re gonna be huge.And as for those attending, take note! You may want to meet some of these minds this weekend. #HackingFilm Ganesh Ramanathan - @ganyabhai: Programmer, Graphic Designer, Web Designer [...]
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